There’s something about the little white lies of advertising that don’t just get brushed under the carpet, but become the carpet.

I worked on an ad/video a few years ago for a sports drink who sponsored a team to play in a stadium licensed by a competing drink company. Aside from the camera guys cutting around all the enormous billboards in the stands, it was nauseating to see all the dumped product from spectators refused by the stadiums security (it really isn’t First World Problems until you see a street corner littered with half empty sports drink bottles).

It seems there’s not much of a future for 30-second spots, the TV-radio-newspaper campaign, the underwritten segment. But, the new dog learning the old dog’s tricks won’t seem much different as long as the audience remains semiconscious and coddled.